BTEC Level 2
First Extended Certificate
in Creative Digital Media Production
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This is an exciting opportunity for students with creative interests to be inspired and enthused by the fast-paced, technologically diverse domain of the Creative Digital Media Sectors. There is a growing need for students to be equipped with real-world, applied learning to help make sense of, navigate, develop and improve the ever-increasing digital landscape of our World. This One-Year Course offers students a chance to develop beyond being recreational media users, web-surfers and gamers, to active, perceptive consumers and creators of media products; gaining skills in areas of moving image production, audio production, web design and digital publishing.
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The course comprises of the following Units:
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Core Units
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Unit 1: Digital Media Sectors and Audiences (Externally Assessed)
Students will explore the digital media industry and all the five key sectors that fall under it (Digital Moving Image, Digital Audio Production, Digital Publishing, Website Production and Digital Games Production). They will also explore the range of technological platforms used to distribute media, the different types of audiences and how audiences can engage with each sector.
Unit 2: Planning and Pitching a Digital Media Product (Internally Assessed)
Students will develop their verbal, written and visual communication skills to be able to understand the needs of the client and to help formulate, develop and pitch their own ideas for a media product. They will then undertake pre-production planning for a digital media product in preparation for the next phase in the process: production.
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Mandatory Unit
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Unit 8: Media Industry in Context (Externally Assessed)
Students will contextualise their work in creative digital media by understanding the wider media landscape, the organisations within it, how they are funded and their working practices.
Optional Specialist Units
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Unit 3: Digital Moving Image Production (Internally Assessed)
Students will investigate the key features of digital moving image productions, including structures and generic conventions. Practical production focuses on the use of camerawork and how it is used to convey meaning in a specific product.
Unit 4: Digital Audio Production (Internally Assessed)
Students will investigate audio as a key component of most creative media products. They will become familiar with the terms used in digital audio production, how audio is stored and the technology that is used to record digital audio, studying different types of microphones and their uses, portable recording equipment and computer-based recording and editing software. Students will learn about techniques and procedures for recording digital audio in different locations and under differing conditions prior to recording audio for a particular digital media product.
Unit 5: Digital Publishing Production (Internally Assessed)
Students will gain the knowledge and skills required for the design and development of digitally published products. They will also understand how to source materials and combine them to create a whole product. Students will organise and manage the production of a digitally published product, plan and prepare content suitably and create interactivity between text, images and graphics.
Unit 9: Digital Editing for Moving Image (Internally Assessed)
This unit looks at editing techniques and styles across different formats. The unit builds on Unit 3: Digital Moving Image as students investigate the different ways that editors join together the shots so that they make sense, convey meaning and create audience response, and learn how to edit moving images for films they have produced.
Unit 10: Digital photography for a Media Product (Internally Assessed)
Students will produce digital photography for a media product to a specified brief and with a particular audience in mind, developing their skills in photography by exploring the various techniques and considerations involved in shooting at night, during the day, inside, outside, and capturing moving objects. They will learn how the camera works and understand the different ways in which photography communicates its message.
Unit 12: Digital Audio Editing (Internally Assessed)
Building on their work in Unit 4: Digital Audio Production, students will learn the work of the dialogue editor, music editor and sound effects editor, editing sound which is sourced or supplied to create meaning for a particular media product with a predefined running time.
Unit 14: Writing for Digital Media (Internally Assessed)
Students will look at ways of adapting their writing style to appeal to an intended audience, learning the difference between writing for different products, developing writing skills to improve accuracy and clarity of expression; all of which are essential when providing an audience with material that they can read and understand and which, above all, is creative and engaging.